Outsourcing eLearning to Build a Web Based Training Platform
Our Client
Our client, a leading Hong Kong-based airline, flies passengers and cargo to about 120 destinations across the globe. Along with its regional subsidiaries, the company maintains a fleet of about 160 aircrafts. Airline operations account for the lion’s share of the company's sales. Other services offered by the company include flight catering, maintenance, and related services.
Business Challenge
The company was investing into product improvement across the fleet to improve seat comfort, passenger satisfaction and long-term product competitiveness. The new facilities include seats, cabin interior, VIP facilities, mood lighting, in-flight entertainment system (IFE), AC power, aircraft configuration, galley and stowage, among others.
Since it was a new product, the company had to train various airline personnel in a span of few months. As the product was still in design, development and regulatory acceptance phase in different parts of the world, the company had enough lead time to prepare for training. To meet this training need, the management decided to use web-based training (WBT) courses to be delivered to the audience via a corporate Learning Management System.
The WBT program was targeted at a global audience of around 12,000 people including:
• Cabin Crew
• Engineers & Mechanics
• Ticketing & Reservation staff
• Airport staff
• Products personnel and other staff
Challenges
• Varied target audience
• Scalability – design had to be scalable for various aircraft types
• Timing– the course had to be designed simultaneously while the facilities were being designed, developed and accepted at various manufacturer sites around the globe
• Complex specifications – highly engaging, interactive, and informative course utilizing graphics, 3D modeling, photographs, audio and text
• Varied sources of content – manuals, photographs, videos, drawings, discussions with Subject Matter Experts(SME)(part of client organization), and SME notes
• Bandwidth constraints – WBTs had to be designed in low and high bandwidth versions owing to bandwidth constraints at off-site locations
• Managing schedules – design and development activities had to be planned around the SME schedules and product development schedules
• Cost – every time the cost had to be contained and managed carefully by the company and Brainvisa
The Indecomm Approach
Brainvisa, an Indecomm Group company, adopted the Integrated Framework Methodology, a dynamic design and management model through which Brainvisa took over the ownership of the eLearning project. Brainvisa set up processes to ensure that Subject Matter Experts (SMEs) and stakeholders were free to concentrate on other critical business objectives. Brainvisa worked closely with the company’s SMEs to understand the design requirements.
Key Features of the Solution:
• End-to-end collaboration between the company and Brainvisa for project-level processes
• Dedicated design team from Brainvisa to drive project processes
• Ownership of all design and development processes by Brainvisa
• Extensive collaboration between client team’s SMEs and Brainvisa designers throughout the project
• Risk analysis done regularly and alternative paths found to deliver on-time
• Different designs (based on individual learning objectives) for different target audiences
• Learning strategies and content presentation techniques for different target groups
The Outcome
Brainvisa delivered the first two phases of the new product training WBT for the first aircraft before the aircraft’s entry into service. The product received positive feedback from all the stakeholders and learners alike. The WBT training imparted to all the target audiences, even before the product launch, enabled them to be better prepared from operational, frontline and business perspectives.
Indecomm Solution – Key Benefits
- Efficient training platform to meet the training needs of the company
- Improved passenger satisfaction as a result of excellent WBT training prior to the product launch
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